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Search engine optimization is a continuous process of evaluating both search engine ranking and web traffic. Based upon the analysis of these indicators, adjustments can be made to the actual web content and internal HTML to achieve the desired search engine ranking and traffic goals.

Top search engine placement or increasing web traffic does not occur overnight. You must remain committed to following through with optimization and monitoring of your web page(s).

This is a self paced guide designed for both the beginner and the seasoned webmaster.

This guide is presented with the necessary steps to take, with references for additional information and tools for each step.

I would like to thank the many people who helped make this guide a reality.

Dave Childers
July 2006


Enlightenment is not imagining figures of light but making the darkness conscious.
Carl Gustav Jung


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